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Trans-Ocean Continues National Print and Online Advertising Program with Weight Watchers in First Quarter of 2010

BELLINGHAM, WA, January 6, 2010...As millions of Americans turn to Weight Watchers for help achieving their New Year's "weight-loss" resolutions, Trans-Ocean is once again putting its Crab Classic brand in front of this sizable and attractive audience. Advertising for Crab Classic breaks this week on the WeightWatchers.com web site; the online advertising will be followed by a full-page print ad that will run in the March/April issue of Weight Watchers Magazine. In 2009, Trans-Ocean experienced an excellent response to Crab Classic advertising that ran with Weight Watchers. Crab Classic is the country's #1 selling brand of surimi seafood with a 35% share of the market and distribution in major food retailers nationwide.

The banner ads, which will run throughout the key January/February time frame, appear in the Recipes section of the WeightWatchers.com site and are accompanied by four, healthy recipes that feature Crab Classic as the main ingredient. The ads also link visitors to a specially developed "Lite & Healthy Recipes" section on the Trans-Ocean web site. One of the three banner ads also links directly to a $1.00 OFF coupon that is offered on the Trans-Ocean web site.

The full-page, color print ad creative presents Crab Classic as "simple, healthy seafood" and offers a $1.00 OFF coupon to stimulate trial. The advertising will appear in the March/April issue of Weight Watchers Magazine, which hits newsstands and is delivered to subscribers in mid-February, just in time for the Lenten season which begins on February 17, 2010.

Trans-Ocean is focusing its advertising on the Weight Watchers audience after research showed that Crab Classic users shared key demographic characteristics with the typical Weight Watchers member/reader. Trans-Ocean has positioned Crab Classic as a healthy seafood that is certified by the American Heart Association and also is an excellent source of omega-3, making the tie-in with Weight Watchers a natural fit. Weight Watchers magazine has a readership of over 10 million consumers while the WeightWatchers.com web site has 4-5 million unique visitors each month.

"To Weight Watchers members and followers, Crab Classic represents something different. It's healthy seafood with a mild flavor that can be used in so many different ways," commented Trans-Ocean's Vice President of Sales & Marketing, Lou Shaheen. "The response to our advertising in 2009 was phenomenal, proving that there is strong interest in our products among this audience."

Founded in 1985, Trans-Ocean is one of the country's largest processors of surimi seafoods that are sold under the Classic brand name and also as private labels. The vertically integrated company is a United States subsidiary of Maruha-Nichiro which owns three surimi block plants in Alaska and two floating processor ships, in addition to a surimi seafood processing facility in Bellingham, WA. For more information, contact Trans-Ocean at 350 West Orchard Drive, Bellingham, WA 98225, 800-290-2722 or visit www.trans.ocean.com.

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