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Trans-Ocean Introduces Seafood Salad Kit With Hellmann's* As Brand Partner

BELLINGHAM, WA, May 1, 2008 -- Trans-Ocean Products, Inc. announces the introduction of a seafood salad kit featuring Crab & Shrimp Classic and Hellmann's* mayonnaise. Developed for supermarket delis and seafood departments, the salad kit makes it easy for retail personnel to make consistent, premium quality seafood salad right in-store. The salad kit, which contains four 2.5 lb. packages of Crab & Shrimp Classic and two 1.5 lb. pouches of Hellmann's*, is being produced at Trans-Ocean's plant in Bellingham, Washington. Trans-Ocean is handling all sales and marketing for the product.

The new salad kit brings together the selling power of two category leading brands. Hellmann's* boasts a leading 52% market share in the retail mayonnaise category, and Crab Classic is the #1 selling surimi seafood brand, with a 31% share of the retail market. Trans-Ocean sought out Hellmann's* as a brand partner because of the strong consumer pull enjoyed by the name. Research shows that 56% of consumers are influenced by the use of Hellmann's* in a finished product and 60% are willing to pay more for salads made with Hellmann's*. The Crab Classic brand has established significant consumer awareness over the past 3 years and is now available through every major food retailer in the United States. In 2008, Trans-Ocean is investing further in the Classic brand with consumer-focused national print advertising in leading women's magazines and national cable television advertising.

Crab & Shrimp Classic is one of the highest quality surimi seafoods available today, with real coldwater shrimp and Alaska Pollock surimi as its main ingredients. The seafood and mayonnaise package sizes provided in the master case simplify the salad-making process for store personnel. Two packages of Crab & Shrimp Classic and one pouch of mayonnaise are mixed together to produce a consistent, delicious seafood salad that delivers excellent profit margins to the retailer. Trans-Ocean is offering retailers labels that identify the salad as "made with Hellmann's* and Crab & Shrimp Classic" if desired.

Trans-Ocean Products, Inc., founded in 1985, is one of the country's largest processors of surimi seafoods sold under the Classic brand name and also as private labels. The vertically integrated company is a United States subsidiary of Maruha-Nichiro which owns three surimi block plants in Alaska and two floating processor ships in addition to a surimi seafood processing facility in Bellingham, WA.

For more information, please contact Trans-Ocean Products, Inc. at 350 West Orchard Drive, Bellingham, WA 98225, call (800) 290-2722 or visit www.trans-ocean.com. * Hellmann's is a registered trademark of Unilever PLC.

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